Nike "spark brilliance" by Wieden & Kennedy Amsterdam

The Paris Saint-Germain midfielder Blaise Matuidi recalls the spark of football brilliance that ignited his passion for the game in a new ad for Nike.

Wieden & Kennedy Amsterdam created the ad, which opens on a young Matuidi glimpsing a well-struck volley by the former PSG star Jay-Jay Okocha on TV. This is the catalyst for Matuidi, who is shown progressing from playground to the international stage as a member of the French squad. The 90-second ad first aired on TV in France and was then promoted around the world on digital channels.


Executive creative directors
Creative directors
Art director
Head of broadcast production
Broadcast producer
Communications planner
Digital strategist
Group account director
Account director
Account manager
Project manager
Business affairs
Production company
Director of photography
Executive producer
Editing house