Nike to spend £30 million to launch Alpha brand in the US

- Nike is to spend as much as £30 million ($50 million) in the US in the first quarter of next year to launch its new Alpha brand, which will not carry the famous Nike 'tick'. The campaign is to be created by San Francisco agency Goodby, Silverstein & Partners.

- Nike is to spend as much as £30 million ($50 million) in the US in the first quarter of next year to launch its new Alpha brand, which will not carry the famous Nike 'tick'. The campaign is to be created by San Francisco agency Goodby, Silverstein & Partners.





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