Nike, sportshoe (Freestyle website)

Nike's latest campaign brings Stickman to the world. He has no need for Nike clothes and he has no face -- he's a stick. But he can beat top footballers and basketball players at their own games, only everyone loves him anyway. The campaign was created by Wieden & Kennedy Amsterdam, written by Tim Wolfe and art directed by Frank Hahn. Music is by the Neptunes. 'Stick-hoops' was directed by Paul Hunter and 'Stick-ball' is directed by Joshua Taft.