Nike "the last game" by Wieden & Kennedy Portland

Nike’s latest spot in its "risk everything" campaign is a five-minute animation featuring characterisations of some of the biggest names in football. Wieden & Kennedy Portland created the spot, which tells the tale of a world where footballers have been replaced by passionless clones. After stars such as Wayne Rooney and Zlatan Ibrahimovic – who are voiced by actors – are reduced to fishing and selling copies of their autobiographies to make ends meet, Brazil’s Ronaldo gathers the players to take on the clones in a winner-takes-all match. The ad was written by Alberto Ponte, art directed by Ryan O’Rourke and directed by Jon Saunders through Passion.