Nike "The toughest athletes" by Wieden & Kennedy London

Nike pays tribute to the extraordinary strength women demonstrate during pregnancy.

The film features more than 20 women across various stages of pregnancy and the postpartum period, including  tennis player Serena Williams, US soccer star Alex Morgan and British runner Perri Shakes-Drayton, along with everyday female athletes. It was created by Molly Wilkof and Derek Lui, and compiled from more than 22 hours of footage filmed by the women featured and their friends and family, with each respective shot directed remotely over Zoom.


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