SectorFashion, Media / Entertainment Brands and Sport brands
Nike has built a shoe-shaped stadium in the Philippines to promote the brand's LunarEpic trainers.
The pop-up stadium in Manila gives runners the chance to race against an avatar.
Through a series of challenges centred on time and distance, runners are encouraged to compete against their avatar, which responds to their performance and pushes them to go beyond their limits.
The 200m track will be open for 17 days and can accommodate up to 30 runners at a time.
Runners can reserve their spot at Nike's Unlimited Manila website.