Nike "winner stays" by Wieden & Kennedy Portland

The biggest names in football – including Cristiano Ronaldo, Wayne Rooney and Neymar – share a stage in the second instalment of Nike’s "risk everything" campaign. The global TV spot, created by Wieden & Kennedy Portland, opens on a public playing field, where two teams of youths agree to compete for the right to stay on the pitch. As the game becomes more competitive, the young players morph into their footballing heroes and the field transforms into a crowded stadium. The work was written by Jeff Salomonsson, art directed by Sezay Altinok and directed by Ringan Ledwidge through Rattling Stick.