Nike wins Campaign gold

R/GA's Nike+ campaign takes top honours at the third Campaign Digital Awards.

R/GA scooped the gold at the Campaign Digital Awards last night for its work for Nike+.

The Interpublic-owned, New York-based digital network also won the Best Use of Interactive and Best International categories with the project: a website and online running community built around the Nike+, which enables runners to view speed and distance information on their iPods via a chip in their shoe.

The chairman of the judges, Simon Waterfall, said: "R/GA should be rightly smug."

R/GA also won the award for Internet and Broadband Service Providers with "beatbox mixer" for Verizon.

Dare took home the most awards on the night, which was held at London's Hurlingham Club. The agency won in four categories: its work for Vodafone took top honours in the Ongoing Branding Campaign or Project, Business to Business and Telecommunications categories, while its Lynx "blow" work won in Health and Beauty.

Lean Mean Fighting Machine and Publicis Dialog won two awards each. LMFM won the Charity and Public Sector category with its anti-smoking campaign for the Department of Health; and the Travel section for its "time will fly" project for Emirates. Publicis Dialog's two awards were for Army jobs; in the Acquisition Marketing Programme category and for its Interactive TV campaign.

For the list of winners, go to

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