Nike Women challenges female stereotypes on a global scale

For International Women's Day, Wieden+Kennedy Amsterdam urges girls to "Believe in More."

As the sports apparel brand is apt to do, Nike just dropped three films that disrupt the status quo in three different markets. It asks Russians, "What are girls made of?" It queries Middle Eastern women, "What will they say about you?" The answer to each lies in the Turkish spot, titled "This Is Us," depicting women as both feminine and strong. Made by Wieden+Kennedy Amsterdam, the ads use plenty of regional star power to encourage young girls to overcome the stereotypes and get active in a male-dominated world. Each film will air on broadcast in its local market and will be supported by print, OOH, social and digital executions, as well as influencer activity and events.

Credits

NIKE RUSSIA - WHAT ARE GIRLS MADE OF?
Client
WIEDEN+KENNEDY AMSTERDAM
Executive Creative Director
Creative Director
Art Director
Copywriter
Head of Broadcast Production
Head of Planning
Planning Director
Junior Planner
Director of Communication and Digital Strategy
Communications Planner
Group Account Director
Account Director
Account Manager
Head of Design
Studio Director
Art Producer
Studio Artist
Head of Art Production
Project Manager
Business Affairs
FILM PRODUCTION
PRODUCTION COMPANY
Director
Director of Photography
Producer
Executive Producer
EDITING COMPANY
MPC
Editor
AUDIO POST
Sound Designer/Mixer
MUSIC
Authors: Yakov Khaletsky, Yuriy Chichkov
Music Company
Music Producer
POST PRODUCTION
MPC
PRINT PRODUCTION
Photographer/Retouching
NIKE TURKEY - THIS IS US
CLIENT
WIEDEN+KENNEDY AMSTERDAM
Executive Creative Director
Creative Director
Head of Broadcast Production
Executive Producer
Head of Planning
Planning Director
Junior Planner
Head of Communications Planning and Digital Strategy
Communications Planner
Group Account Director
Account Director
Account Manager
Head of Art Production
Art Buyer
Head of Studio
Project Manager
Business Affairs
FILM PRODUCTION
PRODUCTION COMPANY
Director of Photography
Producer
Executive Producer
EDITING COMPANY
Editor
AUDIO POST
Sound Designer/Mixer
MUSIC
Music Company
POST PRODUCTION
Flame
Producer
PHOTOGRAPHY
Photographer
NIKE MIDDLE EAST - WHAT WILL THEY SAY ABOUT YOU?
CLIENT
WIEDEN+KENNEDY AMSTERDAM
Executive Creative Director
Creative Director
Art Director
Copywriter
Head of Broadcast Production
Broadcast Producer
Assistant Producer
Head of Planning
Planning Director
Communications Planner
Head of Communications Planning and Digital Strategy
Group Account Director
Account Director
Account Manager
Art Producer
Project Manager
Business Affairs
FILM PRODUCTION
PRODUCTION COMPANY
Director
Director of Photography
Stylist
Line Producer
Executive Producer
EDITING COMPANY
Assistant Editor
Sound Designer/Mixer
Additional Tracklay
ADDITIONAL RECORDINGS
Audio Engineer
Audio Assistant
Artist / Title
Music Producer
POST PRODUCTION
VFX Supervisor
Lead Flame
Flame Artist
Colorist
Producer
Head of Production
PRINT PRODUCTION
PRODUCTION COMPANY
Photographers
Retoucher