Nina Bibby O2

Nina Bibby

O2

Marketing and consumer director

Bibby and her team have been in the spotlight this year, with the Rugby World Cup presenting a high-profile opportunity to show off O2’s sponsorship of England Rugby.

The hosts may not have acquitted themselves well, but O2 sportingly said it was "here for the ups and downs". Another initiative was O2’s partnership with the NSPCC to educate children and parents about online safety.

While all the major operators take child safety seriously, O2 has shown leadership with a proactive partnership. Bibby has also overseen the launch of an updated O2 Priority app, which has garnered a five-star rating on the iTunes Store. "I believe in building marketing campaigns from the inside out," she says.

"That means engaging your staff first. If it doesn’t inspire your own people, how can you expect it to excite anyone else?"

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