Nintendo 'ant and dec' by Karmarama

TV presenting duo, Ant and Dec, front the latest campaign for games console giant, Nintendo by Karmarama.

In a departure from the brand’s usual marketing techniques, the TV ads drive viewers to visit the website,, to discover the results of the challenges and interact with the brand digitally.

The campaign kicks off today with an interview with Ant & Dec in their homes talking about their own experiences with Nintendo followed by the films featuring Nintendo fans launching on 19 October.