Nissan 'behind the hit' by Digitas London

Nissan collaborates with music duo La Roux in a digital campaign to promote its Juke model.

The campaign provides via the website, banners, i-pad and other applications the online tools to create a completely fresh music track. Help and guidance come from Elly Jackson and Ben Langmaid of electric pop duo, La Roux who will also judge the best tracks.

The track will be launched at a gig at KoKo in Camden on 5 April. The entire event will be streamed live by Spotify. ?

Visit Nissan Juke 'Behind the Hit'