Nissan Europe "Never second best" by TBWA\G1

A man can't shake his regret over not owning Nissan's Qasqhai vehicle in the auto brand's latest TV ad.

Set to a soundtrack by indie rock band Royal Blood, the man stares forlornly at a white Qasqhai that keeps appearing as he goes about his daily life, from working to dancing in an astronaut costume at a fancy dress party. The spot is a departure for Nissan Europe, which takes a playful, emotional tone rather than focusing on vehicle functionality. It will air in over 15 European countries and be accompanied by digital, retail and CRM efforts. 


Executive European creative director
Head of music and sound
Music and sound design production and supervision
Sound designers
Sound engineer
Director of photography
Line producer

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