Nissan 'journey to urbanproof' by Digitas

Nissan has launched a digital campaign designed to showcase its upcoming Crossover range.

The campaign is a platform in the form of an artistic mural which tells the evolution of the Crossover, through seven distinct chapters.

For the campaign, Nissan engaged  Akrylonumerik, a group which produces multimedia performances that result in a work of art created before the audience’s eyes.