Nissan "Lazy ponies" by TBWA\Chiat\Day

Nissan showcases its Titan truck while retaining the absurd comedy style of director Traktor.

After a guy’s truck breaks down, the lazy horses inside his vehicle’s hood demand he do a "pretty pony" dance in order to get them moving again. But soon enough a Titan with reliable horsepower comes along to rescue him from humiliation. Nissan is targeting a younger truck-buying audience with the humorous campaign.

The work was written by Matt Sullivan, art directed by Adam Naccarato and directed by Traktor through Rattling Stick. 

Credits

Advertising agency
Global chief creative officer
Creative directors
Art director
Copywriter
Group account director
Senior account director
Account manager
Head of integrated production
Executive producer
Associated integrated producer
Senior business affairs manager
Product integration
Production company
Director
Executive producers
Executive producers
Head of production
Producer
Production manager
Edit
Editor
Assistant editor
Executive producer
Post producer
Audio mix
Mixer
Producer
Executive producer
VFX
Executive producer
Senior producers
Shoot supervisor
Colorist
Color senior producer
Lead compositors
Executive producer

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

SUBSCRIBE