Nissan showcases its Titan truck while retaining the absurd comedy style of director Traktor.
After a guy’s truck breaks down, the lazy horses inside his vehicle’s hood demand he do a "pretty pony" dance in order to get them moving again. But soon enough a Titan with reliable horsepower comes along to rescue him from humiliation. Nissan is targeting a younger truck-buying audience with the humorous campaign.
The work was written by Matt Sullivan, art directed by Adam Naccarato and directed by Traktor through Rattling Stick.