Nissan "Let London breathe" by TBWA\London

Nissan's cover-wrap for The Metro followed the news that the Mayor of London has upped the value of its scrappage scheme, in which small businesses are given a grant to replace older, dirty cars for newer, greener vehicles.

The print work aims to let Londoners know that the e-NV200 is the solution to London’s dirty air, making the capital cleaner with Nissan Intelligent Mobility. It features two Nissan electric vans side by side – evoking a pair of lungs – with the strapline "Let London breathe". The work was created by Scott Andrews and Leigh Gilbert.