Nissan opens London pop-up shop to launch latest Cube

LONDON - Nissan has opened a series of pop-up shops across European capital cities to promote its forthcoming Cube model.

Nissan Cube
Nissan Cube

The Japanese car manufacturer has launched pop-up stores in London, Paris and Berlin, each designed to reflect the unusual shape of Cube.

The London store, based on Brick Lane, will offer a ‘meeting of Eastern and Western design'. Consumers can apply to attend exclusive parties and events at the store by registering at Nissan's new microsite,

The marque has also signed a deal to sponsor art-related content in Wallpaper.