Nissan promotes British credentials with Team GB tie-up

Nissan is to sponsor the British Olympic and Paralympic teams, as it seeks to promote its credentials as the UK's "most prolific" motor manufacturer.

Nissan to sponsor Team GB
Nissan to sponsor Team GB

The Japanese car maker has been unveiled as the official automotive partner of Team GB at an event this morning by British Olympic Association (BOA) chairman Lord Coe.

Nissan will back the BOA and British Paralympic Association (BPA) at the forthcoming Sochi 2014 Winter Games and 2016 Olympic and Paralympic Games in Rio. The brand had previously signed up as a Tier 1 partner to Rio 2016. BMW was the lead automotive partner at London 2012.

Nissan promised to also apply its performance credentials and expertise in innovative technology to help enhance the squads’ training regimes and overall performance.

Paul Willcox, senior vice-president for sales and marketing for Nissan Europe, said: "Nissan will be more than just a badge on the team kit, it will be a true supporter of both teams and we look forward to working directly with Britain’s sporting heroes to amplify their performance and provide the UK with even more reasons to get behind our sportsmen and women."

Lord Coe added: "The BOA played an important role in enabling me to pursue my Olympic dreams and compete for Team GB, and now, thanks to partners like Nissan, today’s athletes can be afforded the same support.

"Nissan has invested heavily in British industry and now it is backing Britain in the greatest sporting arena in the world."

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content