Nissan reveals DNA-designed website

LONDON - Nissan is unveiling an animation-rich online presence across Europe, which has been designed by Publicis agency DNA.

The Nissan UK site is the first to be relaunched as part of an overhaul covering 25 European countries in 26 languages. It aims to get users more engaged with the brand online.

DNA has created a range of visual and audio content expressing the different personalities of Nissan ranges such as city cars and 4x4s.

Nissan is hoping improved engagement will result in a greater uptake of consumers using the site to register their details and request brochures and test drives.

Jean-Pierre Diernaz, general manager of marketing communications for Nissan Europe, said: "Nissan put internet in the core of its marketing strategy.

"Our new website is a real infusion of oxygen for all our markets and 2009 will be the witness of an acceleration of our digitization in terms of content as well as in the media strategy."