Nissan uses Star Wars characters to demo tech in AR experience

Nissan, the Renault-owned car marque, has created a Star Wars themed augmented reality experience in its showrooms across the US.

Nissan uses Star Wars characters to demo tech in AR experience

"See the unseen" features digital droids and stormtroopers from the upcoming film Star Wars: The Last Jedi, and aims to showcase Nissan’s vehicle safety tech.

As people select various tech on the car, a different character appears to show them how to use it.

Jeremy Tucker, vice-president of marketing for Nissan North America, said: "In our collaboration with Lucasfilm’s Star Wars: The Last Jedi, we have brought 'retail theatre' to Nissan showrooms and found exciting ways to engage customers with a new world of technology.

"While the competition is focused on Santa Claus and red bows this holiday season, we are filling our dealerships with stormtroopers, virtual reality and the new augmented reality experience, making the Nissan shopping experience much more fun, engaging and educational."