Nivea launches £1m TV ad for Men's range

Nivea, the Beiersdorf-owned skin care brand, has launched a £1m TV ad to promote its For Men Sensitive range.

The 20-second TV spot by Draftfcb and production company Neteye in Germany features different men crying out in pain from the irritation of shaving.

Using a spilt screen, the noise from each man featured is created into a musical chorus. The ends with a voiceover stating "silence the irritation with Nivea For Men Sensitive".

The executive creative director on the ad was Mark Fides, who worked with creative director Alistair Ross. The media agency was Carat.

The TV ad will also be shown in cinemas and supported by digital media.

The ad builds on the Nivea's €1bn campaign launched last year to promote 100 years as a skincare brand.


Become a member of Campaign from just £78 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content