Nivea has kicked off a campaign to relaunch its Originals range. The work highlights the brand's position as the male grooming supplier to the England and Dutch Eredivisie football teams by giving people the chance to feel like the man of the match. CMW created a video for the campaign, which will be hosted on YouTube, Sky Sports, guardian.co.uk and telegraph.co.uk. It shows men receiving facial treatments in a Nivea-branded tent before being greeted as though they were superstars, with adoring crowds and Champagne, on their way out. The work was written by George Leaney and art directed by Dan Plotkin.
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