Nivea Men "Redknapp's Grassroots Round-up" by Stack

Nivea Men’s new social media campaign features the football pundit Jamie Redknapp. Stack created the work, which enables amateur footballers to send personalised messages from the former England international to their underperforming team-mates on Facebook. Users can upload photos of their friends and then choose from a list of footballing flaws. Redknapp then gives a personalised critique of their playing abilities. The campaign, which spoofs Redknapp’s role as a pundit on Sky Sports, was created by George Leaney and Dan Plotkin, and directed by Martin Stirling through Holster Studios. The technical director was Matt Klippel.

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