Nivea Men "the double" by Stack

A man is taunted by the presence of his slightly more successful double in a new online ad for Nivea Men Crème.

In the ad, the everyman protagonist is forced to watch his superior doppelgänger (who uses Nivea Men products) do everything he does but slightly better. The work was created by Stack, which claims the ad was inspired by the Fyodor Dostoevsky’s novel of the same title. The spot is aimed at men aged between 18 and 30 who do not yet use moisturising products.