Nivea "Mr Sun" by FCB Inferno

Nivea introduces a droll new character called Mr Sun to bust myths about sun protection in the UK.

The joyous hero reminds Brits to follow the three steps of seeking shade, covering up and applying sunscreen, before they can "have more fun with the sun". The campaign was created in partnership with Cancer Research UK. It was written by Guy Hobbs, art directed by Ben Edwards and directed by Mike Maguire through Outsider.

Credits

Brand
Marketing director of Northern Europe
UK marketing manager
UK brand manager
Agency
Executive vice president
Senior account director
Senior account manager
Senior strategist
Chief creative officer
Creative directors
Copywriter
Art director
Head of broadcast & executive producer
Producer
Project manager
Senior designer
Head of studio
Creative director
VFX supervisor
2D lead
Grading
2D shoot supervisor
Senior producer
Production assistant
Production house
Director
Producer
Executive producer
Sound engineer
Music supervisor

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