The bodycare brand owned by the German company Beiersdorf will be touring a number of locations with its ultimate mobile pool party, Nivea Dip Skips.
The Dip Skip events will include DJs, Nivea products for attendees to try out and take home, an opportunity to sign the dare-to-dip pledge wall and the chance to upload photos to the Nivea Facebook page.
UK tour dates and locations consist of Spinningfields Hardman Boulevard in Manchester on 17 August, Liverpool Paradise Place on 31 August, and Sheffield Fargate, taking place on 7 September.
The activity is being supported with a multi-agency partnership including brand experience agency Jack Morton Worldwide, media company Bauer, Battersea-based Agency Republic and PR company Zeno Group London. Staffing agency Kru Live will provide brand ambassadors at all three events. The Nivea dare-to-dip campaign was created by international agency Draftfcb.
Jo Wallace, creative director at Draftfcb, said: "Hundreds of women were able to take a once in a lifetime dip in Covent Garden but we wanted to spread confidence to even more women across Europe.
"The Nivea Dip Skip is an urban object imbued with Nivea care. It's not often you'd get to take a dip in a daringly public town centre location."
The UK and Europe tour follows a Covent Garden launch event in May, which featured performances from Britain’s Got Talent finalists Aquabatique.
Neil George, marketing director at Beiersdorf Northern Europe, said: "The dare-to-dip platform was conceptualised by the team to enhance Nivea’s heritage of trusted skincare as well as the confidence of millions of women across our region.
"We are excited to see that thousands of women have embraced Nivea’s ability to boost their natural confidence. The results of this wonderfully executed campaign have been simply fantastic."
In addition to the UK activity, the dare-to-dip campaign has taken over northern Europe, including Denmark’s launch activity which saw a Dip Skip rewarding competitors at the finish line of the Femina Run, and in Sweden the brand created a pamper area at renowned hipster festival Way Out West.
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