The music weekly, NME, is offering free internet access and webmail
in the latest stage of IPC’s bid to become the biggest traditional
publisher on the web.
The move follows the launch of IPC Electric last month, when the
publisher said it was to spend an initial pounds 25 million creating a
raft of branded online products.
NME already has a website, nme.com, but the online editor, Anthony
Thornton, said the ISP would be aimed specifically at ’the NME
community’, as opposed to passing trade.
’The ISP home page will include messages and discussion points which
reinforce the feeling of community,’ he added.
This will also enable advertisers to target users more effectively. Ad
sales will be handled by Dionne Georgiou, ad manager of nme.com and
uploaded, the Loaded site. Georgiou is looking to recruit a sales
ISP users will be able to sign up to a webmail service so they can send
or receive messages anywhere in the world.
’We’re expecting massive interest, not only from our core 18-to-35
audience but also from people in their 40s and 50s due to the nostalgia
factor,’ Thornton said.
Nme.com, launched in 1996, has more than 534,000 users and 8.3 million
page impressions (ABC).