It seems people can't get enough of the Dave, the star of Moneysupermarket's ad, and his twerking tush. Although Sharon Osbourne makes a cameo appearance, she's definitely not the star of this tight shorts short gem, taking a whopping 50% recall on this week's charts. Shake it baby!
Agency/TV Buyer: Mother London/MediaCom
Agency/TV Buyer: Driven/MEC Manchester
Brand: Jackpot Joy
Agency/TV Buyer: Beta/Maxus
Brand: St John's Ambulance
Agency/TV Buyer: BBH/John Ayling & Associates
Agency/TV Buyer: Krow/MediaCom
Agency/TV Buyer: VCCP/Carat
Brand: The Health Lottery
Agency/TV Buyer: McCann Manchester/MediaCom
Agency/TV Buyer: CHI & Partners/Mindshare
Agency/TV Buyer: VCCP/PHD
Agency/TV Buyer: Enter/Walker Media
Agency/TV Buyer: Abbott Mead Vickers BBDO/OMD UK
Adwatch research was conducted from 5 to 9 February 2015 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).