No Grand Prix in Branded Content and Entertainment but UK wins two golds

No Grand Prix was awarded in the Branded Content and Entertainment category at Cannes today, but Adam & Eve/DDB and AKQA London walked away with gold Lions, with work for John Lewis and Nike, respectively.

John Lewis: wins gold Integrated Lion
John Lewis: wins gold Integrated Lion

This is the second year in a row that no Grand Prix has been awarded in the category. The last winner of the top prize was Pereira & O’dell’s "the beauty inside" for Intel and Toshiba in 2013.

AKQA London won a gold Lion this year for its "house of mamba" work for Nike Basketball China, while Adam & Eve won a gold for "Monty’s Christmas" for John Lewis.

R/GA London’s "the game before the game" for Beats by Dre, which was released during 2014’s World Cup, won a silver Lion.

Abbott Mead Vickers BBDO won a bronze Lion for its "unbelievable" campaign for Pepsi Max.

The aforementioned campaigns were the only ads from UK agencies to win Lions this year. In total, 63 Lions were awarded in Branded Content and Entertainment, including 17 golds.

Grey London’s "The Times unquiet – film series" for News UK was shortlisted but did not win anything.

Leo Burnett’s "#LikeAGirl" campaign for Always, which was written by a team from the agency’s London office but was attributed to Leo Burnett Canada in the entry form, won a silver Lion.

The US charity, The ALS Association, won a gold Lion for its "ice bucket challenge" campaign, which dominated social media feeds across the world in 2014.

GGH Lowe Hamburg and Grabarz & Partner’s campaign for ZDK Gesellschaft Demokratische Kultur, "Nazis against Nazis – Germany’s most involuntary charity walk", also won a gold Lion.

Campaigns for charities, non governmental organisations and other similar bodies are not eligible to win Grands Prix in their entered categories, but they are considered for the Grand Prix for Good.


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