No one remembers Coca-Cola's new strapline even when standing in front of it

Coca-Cola recently unveiled a major global marketing campaign, changing its tagline from "Open Happiness" to "Taste the Feeling".

No one remembers Coca-Cola's new strapline even when standing in front of it

Marketing headed to Piccadilly Circus, whose giant digital ad billboard prominently displays Coke's new strapline and campaign.

Despite standing directly in front of the billboard, no one could remember Coke's current, or even its former strapline, instead suggesting"Life" and 1993's "Always Coca-Cola".