David Nobay, the former creative partner of Anthem, has been hired
by Bozell in New York as its executive creative director of relationship
Nobay will work alongside Bozell’s other executive creative director,
Brent Boushon, across a range of clients, which include Chrysler-Jeep,
Bank of America, the New York Times, Carlsberg and the award-winning
Bozell has no standalone below-the-line offering in the US, and Nobay’s
brief is to develop integration in the above-the-line agencies,
beginning with New York and then spreading to Seattle, Detroit and other
offices across the US.
The news comes a week after Nobay’s erstwhile managing partner, James
Pool, joined Delaney Fletcher Bozell in London as its relationship
marketing director (Campaign, last week).
’There is a great vibe in New York at the moment - it’s very
entrepreneurial,’ Nobay said. ’In the UK, people are tightening their
wallets somewhat and going back to safe options. There’s lots of money
going around in New York and there’s a huge amount of new business.’