Sir Bobby Robson, the former manager of Newcastle United and the England football team, has joined a team of investors launching the service in the UK next month.
Nobok claims it will link fans with their sports heroes via an interactive website and a series of consumer events.
Farm's brief includes logo design and brand expression intended to drive consumers towards the Nobok website.
Visitors to the website will be able to relive great sporting events from the past, including football, rugby union, cricket, Formula One racing, tennis and golf.
There will also be an online auction site to service the burgeoning market for sports memorabilia.