Nokia appoints Carat to handle £300 million global media

LONDON - Nokia has appointed Carat to handle its global £300 million media planning and buying account.

Nokia... appointed Carat
Nokia... appointed Carat

The Aegis-owned network triumphed in a final pitch against ZenithOptimedia after other networks, including Universal McCann and PHD, had dropped out at earlier stages.

MediaCom, the incumbent on the business, which includes a UK spend of £22 million, did not repitch for the account.

Carat will work across all markets for Nokia from the third quarter of 2009 with the exception of India and the Middle East and North Africa, which will move into the network at a later date.

Nokia had called the review to create significant cost savings from its media buying.