Nokia calls global digital advertising pitch

Nokia has kicked off a search for a global digital advertising network to handle online communications across all of its markets worldwide.

The mobile phone retailer is seeking a network with presence in multiple countries, but is understood to be considering appointing a roster of agencies.

The review marks a shift in Nokia's marketing strategy towards a greater focus on online communications. The winning agency will be briefed to produce online advertising, web design and to lead digital strategy for the mobile giant.

In the past, Nokia has used separate digital agencies to handle briefs in individual markets, including the Swedish agency Farfar, R/GA in the US and Agency Republic.

The decision to review its digital marketing arrangements follows a restructure of Nokia's marketing department, which saw December's appointment of the former Nokia marketing chief in China, Chris Leong, as its head of marketing services.

In July 2007, the mobile phone retailer appointed Wieden & Kennedy as the lead global advertising agency for its handsets. This was followed by the appointment of JWT to implement its global advertising campaigns in more than 80 markets.