Nokia to dress marathon competitors as woodland animals

LONDON - Nokia plans to dress competitors in the Royal Parks Half Marathon this weekend as woodland animals, in a new campaign devised by Work Club.

Nokia... animals
Nokia... animals

Taking place on Sunday 12 October, a number of runners, including Kenyan John Muriithi, a potential winner, will tackle the course whilst dressed as an assortment of foxes, badgers and squirrels.

A number of posters have been created to support the campaign, which features dressed up animals warming up before the run. The posters display straplines including ‘tails are meant to be chased" and "success never hibernates".

On the day of the race, spectators will also be given race cards challenging them to ‘spot a woodland animal', in return for Nokia prizes.


CREDITS:
Project: Nokia - Royal Parks Half Marathon
Client: Dean Taylor, Head of sponsorship
Brief: To publicise Nokia's sponsorship of Royal Parks Half Marathon
Creative Agency: Work Club
Creative Directors: Ben Mooge & Andy Sandoz
Creatives: David Martin & Greg Mutton
Strategist: Patrick Griffith
Producers: James Turnham & Josh Tenser
Designer: Gui Seiz & Simon Whybray
Photographer: Harriet Logan
Brand Experience Agency: Smart Fusion