Nokia launches £80m global campaign for Lumia smartphones

Nokia is breaking a £80m global ad campaign to promote its new Lumia 800 and Lumia 710 smartphones, which will be available in the UK by mid-November.

Nokia: global campaign will promote Lumia range of smartphones
Nokia: global campaign will promote Lumia range of smartphones

The ‘The Amazing Everyday’ global campaign is the first TV spot to be created by Nokia's new agency Inferno, which was appointed to the brief in July.

A TV ad will launch tonight (26 October) on terrestrial channels and can be seen on YouTube. Further TV and online activity will continue to roll out in the coming months, planned and booked by Carat.

The ad shows adventurous twists on daily routines such as joggers running backwards and office workers creating a makeshift rowing boat with their office chairs. It uses the line: "Experience the amazing everyday".

The Lumia phones are Nokia's first smartphones based on Microsoft’s Windows 7.5 operating system, dubbed Mango. 

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