Nokia 'success' by Wieden + Kennedy Amsterdam

Nokia has launched a new global campaign for its new E7 smartphone.

The campaign focuses on success being something that can’t be measured through material goods but is about achieving personal dreams. The TV ads are created by Wieden + Kennedy Amsterdam, with director Brent Harris of film company Rabbit Brussels, and feature a track by the English indie band

The first set of print ads, photographed by Dan Tobin Smith, highlights the unique features of the product. The second set has a more lifestyle-feel, focusing on success stories and is shot by Paulo Martins. The campaign is supported by digital and point-of-sale work.