Nokia swoops on mobile ad specialist Enpocket

LONDON - Nokia has bought US-headquartered Enpocket for an undisclosed sum in a move that strengthens its mobile marketing services offering.

Enpocket has developed its own mobile advertising and CRM platform and works for mobile operators, publishers and advertisers, with its own ad sales team.

It is headquartered in Boston with offices in New York, Los Angeles, Chicago, San Francisco, London, Singapore and Mumbai.

Tero Ojanpera, chief technology officer at Nokia, said: "Nokia has already announced its intention to be a leading company in consumer internet services and we believe that mobile advertising will be an important element in monetising those services for our customers and partners.

"This acquisition is a game-changing move to bring the reach and depth of Nokia to organise the market across the world, and make it easier for an ecosystem to develop."

In the UK, Enpocket has supplied Daily Mirror publisher Trinity Mirror with CRM services and worked for clients including Britvic and Vodafone.