Nokia has revived its James-Bond inspired campaign ahead of the release of No Time To Die.
The TV ad begins as Nomi – an agent, played by Lashana Lynch, who joins MI6 following Bond's retirement – stands atop a London high-rise overlooking the Thames. Here, she watches as a suspicious boat appears, prompting her to send a message to fellow spy T.
"Targets tracked to exchange point, 36 hours in pursuit and we’re still going strong," she declares as she checks the battery of her soon-to-be-announced Nokia smartphone, before showcasing its voice assistant, camera and map features.
The ad ends as she receives a call from M (played by Ralph Fiennes), tipping off the targets to her whereabouts.
Launched alongside digital, social media, out-of-home, retail and cinema activity, the work was created by Mark Fairbanks, Sue Higgs and Stephania Silveira, and directed by Amma Asante through Pulse Films.