Nokia "The only gadget you need" by Grey London

Nokia has revived its James-Bond inspired campaign ahead of the release of No Time To Die.

The TV ad begins as Nomi – an agent, played by Lashana Lynch, who joins MI6 following Bond's retirement – stands atop a London high-rise overlooking the Thames. Here, she watches as a suspicious boat appears, prompting her to send a message to fellow spy T. 

"Targets tracked to exchange point, 36 hours in pursuit and we’re still going strong," she declares as she checks the battery of her soon-to-be-announced Nokia smartphone, before showcasing its voice assistant, camera and map features.

The ad ends as she receives a call from M (played by Ralph Fiennes), tipping off the targets to her whereabouts.

Launched alongside digital, social media, out-of-home, retail and cinema activity, the work was created by Mark Fairbanks, Sue Higgs and Stephania Silveira, and directed by Amma Asante through Pulse Films.

Nokia's campaign was set to be released on 8 March, but was delayed following MGM’s decision to push the film’s release back.

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