Nokia wins Green Awards Grand Prix

LONDON - Nokia has won the Grand Prix at the third annual Green Awards, which recognise creativity and driving sustainability.

The awards evening took place last night at the Brewery, London with speeches from the climate change co-ordinator from the United Nations Environment Programme, Kaveh Zahedi, Friends of the Earth chair Simon Counsell and Baroness Peta Buscombe, chief executive of the Advertising Association.

The Green Awards started three years ago to reward businesses for communicating sustainability in a creative and original way and emphasise the role that that needs to be played by the marketing and communications industries in informing people about green issues, products and lifestyle choices.

The Grand Prix rewards the campaign which best exemplifies an outstanding environmental message and has the greatest sustainable impact.

Nokia won the Grand Prix for its "power of we" campaign for its corporate employee engagement programme.

The judges praised the results of the campaign:

  • 73% of worldwide employees are aware of its environmental initiatives.
  • Over 1,200 environmental champions have signed up with the target of a further 1000 in the next three months.
  • Employees have made over 4000 pledges with the number growing every day.

They described the campaign as "a really engaging way of getting employees on board -- it really was very practically based, anybody could do it, it wasn't preachy and it seemed to be doing the business".

Other notable winners included Green Thing "walk the walk" for Best Green Digital and We Want Tap's "tap" campaign for Best Green Integrated under £50,000 budget.

Baroness Peta Buscombe, chief executive of the Advertising Association, said: "The awards demonstrate our industry's commitment to promoting positive environmental change.

"The environment is an issue where we are all looking for solutions, it is important to ours and future generations and is one in which the communications industry can play a powerful role."