Nokia's CEO reveals interest in laptop launch

LONDON - Nokia's chief executive Olli-Pekka Kallasvuo has revealed that the mobile phone brand is considering entering the laptop market.

In an interview with Finnish national broadcaster YLE, he said: "We are looking very actively at this opportunity. We don't have to look even five years from now to see that what we know as mobile phones and what we know as PCs are in many ways converging."

The announcement comes a week after the Mobile World Congress in Barcelona, in which a number of PC manufacturers including HP and Acer announced plans to enter the smartphone market, which is key Nokia territory.

Ben Wood, research director at CSS Insight, told Reuters: "All leading mobile network operators and retailers are adding connected notebooks and netbooks to their portfolios alongside mobile phones. On this basis it comes as no surprise that Nokia is evaluating this segment".

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content