Northcliffe Newspapers, the UK’s second-largest regional newspaper
publisher, has acquired Central Independent Newspaper and Admag
The pounds 40 million deal brings 21 titles into the Northcliffe stable,
boosting its 8.4 million group circulation by approximately 10 per
Northcliffe, whose titles include the Western Morning News and Leicester
Mercury, is looking to gain a foothold in the West Midlands. CIN’s
biggest title is the Tamworth Herald, a paid-for paper with a weekly
circulation of around 30,000. Admag has three free papers in the
Hereford and Shrewsbury area.
Ted Glynn, commercial director of Northcliffe Newspapers, said CIN
’brings strong brands into the group - it has the market leader in
nearly every town it operates in’.
At this stage, it is unclear how the deal will affect Northcliffe and
CIN’s sales operations. Northcliffe titles are sold by 22 staff in
London and Manchester, while CIN’s titles are represented by a small
team in Tamworth.
Glynn says redundancies are unlikely. ’We don’t know enough about the
talent we have yet, but we expect to be employing more sales people, not