Poster Publicity North, the regional office of Poster Publicity,
has landed the outdoor buying and planning account for Leeds-based media
shop Brilliant Media.
The poster specialist won the business from Posterscope, the incumbent
agency. The pitch was led by director and head of Poster Publicity
North, Colleen Harte.
The win is estimated to be worth about pounds 1.5 million in annual
business for Poster Publicity North and brings the division’s billings
up to pounds 7 million. It also means the company will be handling
business for Brilliant’s clients such as Fila, Jet Petrol and DFS.
Paul Shearring, joint managing director at Poster Publicity, said: ’This
is a significant win. Outdoor is an important medium that requires
in-depth knowledge. As the leading independent poster specialist, we are
winning big accounts on merit.’
Poster Publicity estimates that it handles 16 per cent of UK outdoor
campaigns. In addition to its head office in London, it has offices in
New York, Singapore, Frankfurt and Budapest and its annual billings
exceed pounds 125 million.
Clients include McDonalds, Benetton and Prudential. It is regularly
linked with possible buyers but the management insist they are not
looking to be acquired.