Northern Ireland's tourist board releases £14 million ad tender

The Northern Ireland Tourist Board has put out a £14 million public contract to find an advertising and design agency.

Actor Liam Neeson lent his voice to previous campaign for Tourism Northern Ireland
Actor Liam Neeson lent his voice to previous campaign for Tourism Northern Ireland

Tourism Northen Ireland is looking for an agency, or consortium of agencies, to work on campaign ideas, above- and below-the-line executions, media planning and buying, digital marketing, production, events and strategic tie-ups.

The brief, which Tourism NI estimates to be worth £14 million, will last for an initial period of two years but with the option of two one-year extensions.

Agencies that want to pitch for the contract have until 18 September to contact Tourism NI.

The tourism body has previously worked with AV Browne, a full service advertising and media agency with offices in Belfast. In 2014 the agency created a campaign that was narrated by Liam Neeson, the Hollywood actor who has starred in Schindler's List and Taken.

In June, Belfast Zoo took delivery of a "critically endangered dragon" as part of a stunt to promote Northern Ireland to worldwide fans of Games of Thrones, the fantasy TV series.

Tourism NI did not respond to requests for comment.

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