- Northwest Airlines has shifted its $40 million (£25 million) international advertising account out of Foote Cone & Belding and into Ogilvy & Mather.
O&M will develop advertising and direct marketing work for Northwest's Asia-Pacific region, which serves more destinations in Asia than any other US airline.
O&M joins a roster of Northwest Airlines agencies that includes the Minneapolis-based agencies Carmichael Lynch, Tanaka Advertising, Carlson Marketing Group and Hunt Adkins, as well as Intertrend, Los Angeles, and Media First International, New York and Minneapolis.
Rick Dow, vice president marketing programmes and worldwide advertising at Northwest, said: "Ogilvy & Mather's global strength, extensive travel expertise and brand stewardship approach make it an ideal agency to help position Northwest's Asia service for the new century. We look forward to forging a deep and productive relationship with our new partners."
According to Bill Gray, president of Ogilvy & Mather, New York: "We're especially excited to utilise our 360-degree brand building expertise in creating an integrated communications program for Northwest that can impact consumers through multiple channels."