Norwich Union adds Craik Jones to DM roster

LONDON - Craik Jones Watson Mitchell Voelkel has won a place on the direct marketing roster for Norwich Union.

Craik Jones' appointment follows a competitive pitch against undisclosed agencies. The pitch was handled by the insurance company's in-house marketing team.

Norwich Union, which is owned by Aviva, plans to award a further place to one other agency, and sources suggest it is in talks with Hicklin Slade & Partners and Archibald Ingall Stretton.

Kitcatt Nohr Alexander Shaw will also retain a place on the roster, handling Norwich Union's Healthcare insurance brand.

Aviva started the pitch for its Norwich Union Life business in June. Then, in August, the pitch was expanded into a full-scale review of its DM arrangements across its entire range of brands, including Motoring Life and Home and Healthcare, as part of wide-ranging cost-cutting measures.

This is the second reduction to Norwich Union's DM roster in the past 18 months. In May last year, the company scaled the roster down to TDA, Tri-Direct, Fox Murphy and Kitcatt Nohr.

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