Norwich Union extends Five sponsorship with break bumper ads

LONDON – Norwich Union is launching its first break-bumper TV advertising campaign to support its sponsorship of Five's house and home programming line-up.

The five-, 10- and 15-second break bumpers, created by Abbott Mead Vickers BBDO, will feature in ad breaks for 10 different Five house and home programmes including 'How Not to Decorate', 'How to Be a Property Developer' and 'House Doctor'.

The break bumpers will centre around Norwich Union's "Quote Me Happy" tagline, promoting the group as a leader in home insurance.

As part of the deal, which runs to the end of 2006, Norwich Union will feature in all Five's on-air promotional trailers, as well as press and poster marketing and on its website.

Paul Napleton, Quote Me Happy strategy manager for Norwich Union, said the deal was an important step to reinforce the brand's core message with a receptive target audience.

"The idents will bring to life our 'happy-ness' theme, which has become synonymous with the Norwich Union brand via our above-the-line activity.
"It is the first time that we've invested in this kind of activity on Five and we are looking forward to seeing some considerable impact at this prime viewing time," he said.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content