Norwich Union puts pensions reminder on poster execution

Norwich Union is to continue the pounds 7 million campaign

supporting its range of stakeholder pensions with a series of 48- and

six-sheet posters by McCann-Erickson.

The poster executions, which break this week, mirror the theme of the

current TV work. The ads use artistically shot images of everyday people

at work to encourage employers to finalise their pension arrangements

before the Government's 8 October deadline.

A black-and-white shot of a waiter staring out of a window is

accompanied by the copy, 'waiters, don't wait'. Other posters encourage

opticians to 'focus' and locksmiths to 'get some security'.

The ads were written by Jerry Green and art directed by Roger Akerman.

Media planning and buying is by MBS Media. The campaign includes

photography from the photojournalists Sebasto Salgado and Alastair


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