The review, which also incorporates the company's branding advertising, is being handled by Agency Insight. Mother, Fallon, McCann and Abbott Mead Vickers BBDO, which handles the £7.5 million Norwich Union Direct account, have been invited to pitch.
The review is being overseen by Norwich Union's director of marketing, Sally Shire.
McCann was appointed to the business in 2000, following the merger of Norwich Union and CGU, to create a brand campaign to reinforce the Norwich Union name. Recent work includes its "trawlerman" execution.
The ad showed a Geordie fisherman talking about his financial portfolio and how he is managing his future financially. It was the third in a series that ran through 2002 featuring a range of people talking about their different financial affairs. Other ads included "portrait of an artist" and "yoga".
AMV picked up the account for Norwich Union Direct in November 2002 and its "Quote me happy" campaign is running on TV. This account is not part of the review.
AMV won the account after a pitch, also organised by Agency Insight, involving BMP DDB, Leo Burnett and McCann. The car, home and travel insurance provider had previously used McCann Relationship Marketing for its creative and direct marketing on a project basis.
The Interpublic Group-owned agency, which rebranded from MBS Media in 2002, has held the centralised account since 2000. It had previously worked on the Norwich Union account before it merged with CGU.
Brand Connection, which holds the consolidated £30 million media account for Norwich Union's Aviva parent, has been assured that it will not be affected.