Norwich Union to sponsor Five's property programme strand

LONDON – Norwich Union Direct has signed a deal with Five to sponsor its home-themed programmes across 2006.

The Five sponsorship will support the Norwich Union Direct Home Insurance brand and will cover prime-time programming including 'House Doctor', 'How Not to Decorate' and 'Build a New Life'.

The integrated package includes programme credits and online activity.

Norwich Union direct is using the sponsorship to reinforce its "Quote me happy" TV campaign and wider marketing activity.

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